People buy from those they know, like and trust. An important element of your marketing is getting visibility and credibility for your business, your products and services.
A business needs a marketing strategy and this should align with its business strategy. It should maximise the return on each marketing dollar; focus all marketing effort towards a defined goal and ensure that those marketing efforts are consistent and coordinated.
It’s essential that any company, big or small, regularly analyses the market it operates in, evaluates competitors and their business and promotional activities, profiles customers to ensure that its marketing strategy continues to be relevant.
Once a marketing strategy has been developed and implemented it should be regularly monitored to ensure that it is achieving the desired results.
Your strategy will most likely include offline and online marketing. These should be integrated.
Marketing can be expensive but it can also be very inexpensive. GSP Consult is especially adept at guerilla marketing – something particularly appreciated by start-up companies and not for profit organisations.
Why not let us know how we can be of help to YOUR business ?